Facebook Advertising – Must Knows
There is no question that Facebook Advertising WORKS! Facebook Advertising is EVERYWHERE. Anyone who is structuring a business, selling anything, or sending out an important message is using Facebook Advertising. However, advertising on Facebook is today a fine art. Unless you have the correct facts, you will end up throwing plenty of money away and not reaching your target audience.
In this post today, we are going to discuss the correct way of placing Facebook Ads and give you a good dose of how to spend less and earn more with Facebook marketing.
FaceBook Advertising Works – Marketing Tips
We are the first one to admit that Facebook advertising works. We have used Facebook marketing plenty of times with excellent results. It is a great way by which to monetize your blog and earn money online.
When you think that in the past you needed to pay thousands of dollars for a single advert on Yellow Pages or magazines, it is little surprise that Facebook advertising has taken over and become a sensational success. Even Yellow Pages have gone online today. The era of printed material is fading fast. It is a new era of digital marketing and social media demanding everyone’s attention.
Facebook advertising is cheap and effective. It is an important and hot top because it is one of the best tools by which to grow your business. It is especially true for new bloggers who are just launching their blog and want to grow their audience. However, in order to be effective, Facebook Marketing has to be done right!
Facebook Advertising – The Correct Way
If you are new to blogging, it is understandable that you look at Facebook Ads and think, this is right for me. It will give me exposure and will drive traffic to my site. This is all true, however, it is NOT the correct way at treating Facebook marketing.
Marketing comes at a cost. What you need to see is what your Rate Of Return (ROI) is going to be in terms of your advertising investment. Your ultimate goal should be, how much money am I going to make on my total spend.
Traffic is incidental to good advertising. However, it should be merely a bi-product of excellent marketing and not the goal itself. The goal must remain your rate of return.
Driving traffic to your site is great. If your content is good, you will be a very generous host to whoever is making use of your content. However, the point should be what you are going to get back from it?
Facebook Advertising – Your Ultimate Target Is to Make Money
Following the cattle herd and using Facebook Marketing for the sake of it will only benefit Mark Zuckerberg and contribute some more to his $63.7 billion net worth!
Here are three reasons (correct reasons) for which you should be using Facebook Advertising:
- To sell a product which you have created or to sell someone else’s product which you are being paid a commission to sell.
- To build your email portfolio. The power of a strong email list can later be used to target your readers with specific marketing directly to their inbox. Although your rate of return cannot be measured immediately, it has good latent value and for much longer than specific targeting.
- To launch a new Facebook page that is directly related to your blog. Growing your audience on social media is another way of having a target marketing base. However, once you are happy with the initial crop of a loyal audience, you stand to benefit much more from organic shares than paid advertising. So go easy on this one.
The common denominator of these three strategies is that they are all excellent ways by which you will monetize your blog. They are excellent strategies to help you make money from your writing.
Therefore creating a Facebook Advertising strategy is your main goal. There is no point in thinking that other people’s adverts are looking super cool. As we pointed out earlier, following the herd is not going to pay the bills. We need to create our income stream through strategic marketing.
No idea for your own business yet? Our quiz can be helpful:
Marketing – Why Strategy is Needed for Results
Blogging is a business. If you are a blogger you are a writer. However, if you want to make money blogging, then you need to be a good writer and an entrepreneur. In order to be able to make money blogging you need to have a business plan. This is no different than any other business.
So how do you go about creating the strategy? How do you make your business plan? What do you need in order to monetize your blog?
The first obvious answer to this question is simple. You need to have a product to sell. Whether the product belongs to you because you have created it, or whether it is a product that belongs to someone else, does not matter. As long as you have something to sell from your blog, you are armed with the right tools to make money online.
Having your own product is the best strategy. For example, you can create your own online course. The beauty of having your own product means that you can promote not just on your blog, but you can “sell” it to other marketplaces such as UDEMY or TEACHABLE.
If this appears to be too much work or daunting, do not worry. You can always sell someone else’s product and get paid for affiliate marketing. If you are not sure how to go about this you may want to read more How to Make Money with Affiliate Marketing.
You may use Facebook Ads to grow your email list. Having an email list is very important because you will have a source for direct marketing later. So even if you do not have a ready product, having a list of potential and interested clients, is a good strategy. It is paying now and reaping later. But it has a scope and a structure.
Getting Started with Facebook Advertising
So now our strategy is clear. Next, we have to start digging deep in our pockets and see how best to make our money stretch.
Facebook Ads come in all forms, shapes, and sizes. You have plenty of formats to choose from.
Here are some of the formats available:
- Video adverts
- Canvas Ads
- Dynamic Ads
- Multiple Product Ads
- Boosted Posts
If you are new to blogging, boosted posts are the easiest. This is because any one of your featured images will be used as the main graphic attraction. What you do need to remember with boosted posts is that you need to have a strong image. And you need to have very few words. Therefore a strong punch line is important. A simple strong message to deliver your audience to your target.
Before you can start boosting posts, you will need to create a Facebook Advertising Account.
If you are not sure How To Open Open Your Facebook Ad you can click on the link.
Facebook gives straight forward and plenty of information on how to create your first ads with them.
Once you have created your advertising account, you are ready to boost your first post. This is easy – simply click on the Boost Button as shown below. Once you hit the Boost button you will be given plenty of options which will include:
The advert will have to await moderation (basically that the image is not cluttered with a lot of words) and that is it. You will have created your first Facebook Advert!
When you create your first Boosted post, you will immediately start seeing feedback. You can monitor the number of people who have seen your post or even followed through and clicked on it. This is an excellent way by which you will feel the waters. You will know whether you have targeted properly. You will also understand whether anyone has migrated from your boosted post directly to the material that you are selling. This is called the “conversion”. Your conversion rate is what will set your Rate of Return (ROI).
Facebook Advertising and Timing
If you have a post that is going well organically, and with a lot of views from natural visitors, you may have an asset. Should you want to drive traffic from a great post to a higher level, you may want to boost that post in order to collect more email addresses. If the post is naturally good, it is going to collect a higher percentage of visitors and shares. Learn when to take advantage of this situation.
Timing your adverts should coincide with the Planning Strategy that we have discussed in our introduction. Your budget needs to be spread sensibly and consistently. There is no point in spending all your budget on one advert, in the hope that you will get your return and then be able to spend some more.
Facebook marketing like any other type of marketing needs time to develop and grow.
Therefore, being prepared and really ready with your blog and the products you will sell is the first thing that you need to take care of. Before planning to advertise, you need to make sure that your blog is properly structured. You also need to make sure that you have a proper business plan set in motion.
Facebook Advertising And The Bigger Picture
If your blog is new, but you plan to stay in the blogging business for the long term, you should know that Facebook Ads will always be around. So there is no need to rush into anything.
What I hope that you will take with you from this post today, is the importance of having a proper business plan for your blog. Having page views is fine. However, unless you see the Bigger Picture which means having a solid plan on how you are going to make money from your blog, then you should switch off your advertising account immediately.
The bigger plan is your focus and your target. If you are writing for fun and to build content that your friends will enjoy, then you do not need to spend money on Facebook Ads. If your bigger plan is to share your work with the world and make money from it, then Facebook Advertising is for you.
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