5 Ways On How To Sell Any Product To Anyone
Reading this article will only take you about 5 minutes. 5 minutes doesn’t seem like a lot, but if you are here reading this, you probably are quite a busy person who tries to prepare, start or grow your business. But let me tell you that after those 5 minutes – I promise you – you will be able to convince your customers to buy your products more effectively and they will come back for more. This article may overthrow some myths and commonly thought theories. But that’s why it works.
How to sell such a well-known and symbolic “pen”? If you have searched for the one correct way to answer “sell me this”, you have been probably bombarded with advice like “Be Optimistic”, “Be Creative”, “Be Confident”. But let’s face it – it doesn’t bring much.
Every single company in the world – even all the giants you can think of – has started from the beginning. Why do you think the climbed up so high? Is it because of the uniqueness of their products? Do they always outstand others? Or rather the question is – how did they, as a small unrecognizable company, make the whole world believe that their product is remarkable against the rivals’?
Read more if you want to find out how to sell any product to anyone.
How To Sell Any Product To Anyone
You should not sell logics. You should sell emotions.
People buy a lot of products on a daily basis. Plenty of them are kinds of products they don’t know much about. You must expect load of questions.
Many salesmen tend to approach every client and bombard them with extra information about the product – its amazing features, modern technology and so on. They mention lots of numbers and mention details that are impossible to remember.
Do you ever enter a shop and already feel intimidated when an intrusive salesman comes up? You don’t want your customers to feel this way.
People buy products because of the three main reasons:
Because they need it
Because the brand is recognizable
Because they want themselves or their lives to become better
If you are still a small company, ignore the second point. You ought to make your customer certain that they need your product because it will make their life better, easier or more interesting.
First, you need to know a bit about your customers. What do they dream about? Make them imagine a life of their dreams. And then make your product a bridge leading to their better future.
And what is connected to that…
Make your customer feel special.
What you should do is make your customer believe that your products or service was made for people exactly like him. That’s why you should mainly use active voice (not passive).
Can you remember how this article started? If you are still reading this, I have probably drawn your attention. In the very beginning I said:
if you are here reading this, you probably are quite a busy person who tries to prepare, start or grow your business.
I guessed who you may be, guessed your goals and ambitions. I assumed what you may be interested about and offered it to you:
But let me tell you that after those 5 minutes – I promise you – you will be able to convince your customers to buy your products more effectively and they will come back for more.
What I did next, is I gave a promise. It made my words more believable. Next, I guessed what may be the obstacle in achieving the goal you have.
If you have searched for the one correct way to answer “sell me this”, you have been probably bombarded with advice like “Be Optimistic”, “Be Creative”, “Be Confident”. But let’s face it – it doesn’t bring much.
In this moment most people think “well, that’s exactly what I have heard until now – finally someone understands! Maybe now I will find out more”.
The first impression really counts. That’s why you should place the needs of your customer before your product.
A customer doesn’t want your product. He wants a better life.
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3. Personal Story.
Right now you know that you ought to sell the problem solved, not your product. You also know what your customer may dream about – maybe even better than him on his own. You can also assume why he struggles to achieve this.
Now it is time to gain his trust. Best way to do that is to share a story.
Of course, people like to know whether you actually know a lot about your niche and if you are actually an expert. But even if you are, the chances of them buying your products are still low, if they don’t feel you don’t really get them.
As you learned in the point 1. while buying people are driven by emotions. So what can you do? Try to convince your client that you have gone through a similar problem and your product helped you at first. Nobody will believe in your product if you don’t believe it yourself.
If you don’t have this experience, another option that usually works especially in media is giving examples of famous people. For instance, if you sell hair care products, people will eagerly buy them if you attach some photos of their idols who have good-looking hair. If you sell clothes, make sure to give examples of well-known celebrities who wear the similar style, so that people will buy your products just to be a little more similar to their role models.
4. Be Up-To-Date.
Follow all the trends. This is especially crucial when your target customers are young adults or teens.
If you know what the new trends are, you can do two things with this piece of information:
Adjust to the current fashion. If you are alert and fast enough, you can outdo your rivals who will probably do the same soon. It may work, but you won’t stand out of the crowd of others. What’s more, every fashion fades and is replaced by a new one. It won’t be easy to maintain your customers this way.
Change the game. Look what the trends are and… do exactly the opposite! This way you can get niche audience, who wants to distinguish themselves. It can also get a new trend! Moreover, keep in mind that if your idea is extraordinary, you will narrow your competition down. Don’t forget that all the richest companies in the world became the richest companies in the world because they did something different.
5. Keep It Easy and Short.
Don’t use a difficult industry language. Give crystal clear signals. What is it? Why do you need it? Why is it better from the other products on the market?
Don’t list the features of the product. It will only make it boring – though professional. It’s a way better idea to list the benefits the customer will have from owning it. Instead of saying “our car is equipped with airbags and safety systems – Automatic Emergency Breaking and Adaptive Cruise Control”, put it this way “We know how much you love. That’s why we made sure to do our best so that in our car you won’t ever again feel concerned about your family’s safety”.
The truth is you should do only 20% of the talking. The 80% belongs to your customer.
Let him ask you the questions. If it’s possible, try to answer with questions too.
As I have repeated many times before, you sell the dream. The solution. So don’t talk too much unless you go too far. Don’t reveal everything. Leave this pinch of excitement and understatement. Make you customer imagine the product the way they want. Sometimes, quietness is a really great treasure.
The best marketers aren’t the best talkers. They’re the best listeners. – Dan Lok
Every business is different. That’s why there are no golden rules everyone can apply if you want to sell any product to anyone. But if you pick one or two you like most of the above, you will be able to observe your business break into bloom.
And one more thing. When it comes to being confident, it is of course fundamental. But make sure not to be too excited and pushy. Stay calm as if it was really natural that your product is so good that it actually sells itself on its own.
If you learned one thing in this article, you may be interested in finding out more. We are happy to announce that the e-course “Success NO.1” for all beginner entrepreneurs is available at special price. This is for all of the people who want to start earning online and give up their 9/5 jobs but don’t know where to start. Learn from the person who also started from the beginning and now travels the world and limits working hours to 1-2 a day.
Join the Winning Team today. Share with us – what products do you sell or want to sell? Leave a comment or contact us for support and business or finance coaching.
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